Course Coverage
- Introduction to Design Thinking (DT)
- Strategic Principle of Design Thinking and 10 Steps in Design Thinking
- Traditional Problem Solving vs. Design Thinking
- Use of DT for Blue Ocean and Red Ocean Strategy
- Linking Business Excellence and People Management for Effective Management
- 5 Phases of Design Thinking
1. Empathy 2. Define 3. Ideation 4. Prototype 5. Test
- Tools/ Techniques/ Methods
- Hands- On Workshop / Applications
- Cases from various Industries/ Companies
Who
should participate?
- Middle to Senior Management
- Participants can be from any Industry/ company
1. Service
2. Manufacturing
- People who have understanding of the entire organization
- People who have understanding of One Function of the organization, like Strategy, Marketing, Finance, Operations, Human Resources
- People from Start-up and nascent organizations
What is Design Thinking?
- Design Thinking is a technique where Challenges can be addressed based on Human-Centric Approach
- Design Thinking is also used for Innovation and New Product Development / New Service OR Alternate Way to resolve a ‘Need’. The need can be current or future.
- Used for Building & Sustaining Competitiveness in RED Ocean as well as BLUE Ocean Strategy
- Industry-agnostic Tool, Technique & Methods that can be used by a Team in an effective manner
- The DT technique is simple and structured in nature, uses collaborative and outcome-based approach
- Can be used to convert even Global issues with local (global) solutions
- Creates Value for all the stakeholders across the Value Chain
- Helps strengthen/ further develop Core Competency of an organization
- Can be used for providing sustainable solutions and enhance Customer & Employee Stickiness
Benefits
- The Participants will develop the Knowledge and Skill of Design Thinking, which will :
- Be Action – oriented
- Reduce Risk of failure
- Create meaning
- Manage Change
- Make Agile Organization
- How to use Tools to arrive at an effective solution, that can be easily implemented
- Resolve Customer –related issues and Challenges
- Develop New insights for acquiring and retaining Customers – New and Potential
- Take the company at Next Level of Innovation
Design Thinking – Trainer Profile
The trainer is an engineer with an MBA and Ph.D. from IIT having more than 25 yrs. of Industry, Consultancy, Research and Academia. He has successfully applied Design Thinking in Large organizations and SMEs He is proficient in linking Design Thinking Tools & Techniques with Business Excellence, Process Improvement, Customer – related Challenges and Employee Management.
He is an experienced assessor for EFQM, Baldridge and People CMM. He is also an expert in Process Management, Six Sigma, Benchmarking, QFD, and Six sigma.
He has conducted corporate and public trainings in Design Thinking areas across India.